So Singapore, So Senhoa

On the 10^th of March 2011 (what? already?!), the Senhoa team paid a visit to Singapore to spread the wonder of our work.

Senhoa was lucky enough to be selected to present at an International Woman’s Day event organized by Accenture, Singapore. We represented the ‘humanitarian’ sector for the one-day, sit-down event at the Marriot Hotel hosting up to 250 Executives from Accenture and BHP.

The objective of the event was to acknowledge the fast-rising empowerment of women around the world, including those in the developing world. We had 25 minutes to take the stage and make known the issue of human-trafficking and what Senhoa is doing about it to our well-to-do Singaporean Corporate counterparts.

Senhoa had a representative from the Field in Cambodia and one from Head-Office. It was a new experience for the Field. For one, being out of Siem Reap and back amongst skyscrapers, taxi ranks and well-dressed people. And secondly seeing the support side of Senhoa- the promotion and jewelry sales!

There was an emotional moment during the set up of the jewelry. Having seen the hands from which the collection has bloomed and then seeing it displayed in a show room in a 5-Star Business Hotel in Singapore… the pride that swelled manifested into tears!

Posing with our display set up with our information booth

Original designs by our girls

The Senhoa collection being displayed by the Accenture team

Fussing over the display. A proud moment.

The Field presented first, addressing the issue of human-trafficking, speaking from first-hand experience with the survivors and our implementation of the program to the most practical standard. The Field spoke about the girls regaining worth by being associated with beauty, provided with the foundations for learning, and being exposed them to a more meaningful world. The audience was completely engaged. There were lots of nods of acknowledgement, head shakes of disbelief, smiles of appreciation. And then HO brought it home with the ‘how you can help’ pitch- by purchasing Senhoa Jewelry! Being glamorous with a conscience. HO was the drive behind the sale of jewelry, eloquently reasoning the benefits of ‘giving back’ whilst still being fashionable.

A moment of pause for personal reflection

The response was positive. The Senhoa information stall was surrounded by women interested in the finer details about the program in Cambodia who wanted to know how else they could contribute to the cause. Every piece of jewelry was touched and tried on resulting in over $4000 of sales! However, the proudest moment was when nearly all of the original jewelry pieces, designed and made by the girls SOLD OUT.

Congratulations, Senhoa! For an immensely successful trip in Singapore. We created awareness to a new audience, we sold lots of jewelry, and The Field and HO were finally able to come together physically to work side-by-side!

Over and Out from,

The Field

Let the Blooming Begin

Hello again from The Field in Cambodia! If you’ve been hanging out for reportages on the current activities of Senhoa Cambodia, hang no more! We’ve finally reached the point in these blog updates where we catch you all up to the present time.

It has already been 2 months since the Senhoa Jewelry Program commenced, and many events have unfolded in that time. It’s been crazy but because we all finish each week with a satisfied smile (and exhausted sigh), it’s a good crazy.

So this is how its chronologically gone down:

At last the 6^th of September arrived. The scheduled date for the well-anticipated Program to begin. After a month of recruitment, screenings, planning, market trips, furniture Feng-Shui-ing and resource hunting, we were ready to receive our 18 quivering Lotus Buds.

The Senhoa Lotus Line-up includes:

11 girls from our Partner Shelter- girls over 16 years of age who have been deemed dedicated and behaviorally stable enough to participate. Apparently there was a lot of competition to get into the program because everyone had enjoyed the Summer Camp so much!

And 7 girls from the community- these girls were screened by our extremely devoted Outreach Worker who assessed their family and financial situation and vulnerability into the sex industry.

We began with a 3-day induction where the girls made a pledge of commitment to the program; got a taste for the types of soft-skills lessons they’ll be attending and; played around with practice beads and wire, trying their hand at undiscovered craft work. At the end of their induction, each girl received a long-stemmed lotus bud, marked with their name. Ah, symbolism. Gotta love it.

In the first month of the Program, we had the girls all to ourselves- Public Khmer school had not yet started. The schedule was easily set and we all quickly fell into a routine: each Monday and Thursday was life-skills, Tuesday and Friday was reserved for Jewelry and each Wednesday was computer and PLAY (which I enjoy the most. Any idea how fun it is to watch girly, uncoordinated teenagers catch a ball?)

During that month I celebrated daily. In the words of Anh, Senhoa’s former Country Director, ‘it’s so nice to plan something and have it WORK!’ The girls were enjoying all the lessons, happy to be engaged in something meaningful to them (except ‘play’ when they all suddenly had period cramps and headaches. Teen-aged girls are teen-aged girls everywhere.)

It was an especially exciting time when the afore-mentioned Anh (my Humanitarian Soulmate) and our Creative Director, Jenny Ho, flew all the way from the US of A for an intense training course in professional jewelry making! The girls impressed us with their fast learning! They showed persistence at every task, and mastered their skills quickly. For their efforts, each girl was rewarded with a framed certificate with their full name and picture. The way the girls beamed when they received their frame was absolutely priceless.

Jenny teaching the girls about colour scheming

Showing a few tricks of the trade

SL concentrating on the Indian Princess from the Pavo Collection

Our Lovely Lotuses

But a sad day came when one of our girls from the shelter did not come back from the Khmer holiday Pchum Ben (when Khmer people return to their families to reconnect). Our Lost Lotus had chosen to remain with her family who put food on the table by selling souvenirs outside the public toilets at Angkor Wat. Many attempts have been made to bring her back, but to no prevail. She wants to stay with her family to work so that her younger sister does not have to bear the weight alone. We still see her now and then and know that she’s safe.

These last two months have taught us many valuable lessons about our target demographic. I believe the biggest lesson learnt so far is: despite the past, life moves on. Especially after LL’s sudden departure, the other girls seemed to embrace the program even more. Some of the stories behind these 17 youthful, lively, gorgeous girls’ are of great sorrow and pain. But everyday they come to class with big smiles, funny jokes, and a determination to learn to work towards a more hopeful future.

Thanks for tuning in!

With Love from The Field