Monday, January 17, 2011

Senhoa graces the stage of Asia Entertainment, Inc.

Greetings from Head Office!

What better way to end a landmark year at Senhoa than with a spectacular fashion show?! We were so proud to see our sparkling Senhoa pieces modeled in front of over 4 million overseas Vietnamese. That’s right- 4 million viewers!

Let’s start from the beginning. A few months ago, we had the chance to meet with the Executive Producer (EP) of Asia Entertainment, Inc., an overseas Vietnamese music production company. We asked if we could design a couture collection that we could showcase in Asia’s upcoming, wedding-themed show. Jenny Van, Senhoa’s Creative Director, was set on task to design the top-secret, couture line in conjunction with style advice from the Executive Producer of Asia (a fellow fashion and accessories lover). Our Marketing Director, Thi Nguyen, located nine beautiful models to walk the runway for Senhoa. Threw it all together and TA DA! We had a show!

The extravagant couture collection was created using semi-precious gems like Green Amethyst, Swarovski crystals and Swarovski pearls. On the runway, Nha Khanh designs complimented the ethereal elegance of Senhoa jewelry. The fashion show was featured as part of a musical performance by Trish (also draped in Senhoa), a legendary Vietnamese pop singer. We want to say a special ‘Congratulations’ to Trish who recently married her prince charming, decked out in a Vera Wang gown and…..drum rolls…… Senhoa jewelry!

We would like to take this opportunity to say thank you, to Jenny Van for her amazing work. Senhoa would not be what it is without her creative genius. To our Marketing extraordinaire Thi, for coordinating the fashion show. To our models, who volunteered their time to grace the runway for Senhoa. To Trish for her tireless support of Senhoa. And to Asia Entertainment, Inc. and Nha Quyen, for allowing us this incredible opportunity.

Please check it out!

Asia 67: A Spring Wedding is out now and available at

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